Week six

Show and tell: Lisa, apple 1984, smart mobs maps, dot com guy, MOO, second life, shadow site (Mcspotlight), jenni cam, Klingon language, Salaam Pax, What badgers eat, long bets

metaphors (computer: desktop, folders, files also Microsoft use of office suite like Word, PowerPoint, Excel, Front Page; internet: space, architecture, chat room also web with spiders)

impact upon our use of language: web 2.0, email, Itunes, pod

1) Themes:

attitudes of entrepreneurs and innovators –

showing off (hobbyists, hackers),

saving the world (Jobs),

*new ways of thinking (dramatic growth, long term – Amazon and naturally speaking, futurism),

*changing of rules (hypertext – nonlinear, multidimensional arrangement of information, new business models such as little or no inventory and no storefront, importance of branding, regular upgrades),

upsetting of established order (1984 commercial),

*big money and equal opportunity based on smarts and ambition, showing off, saving the world motivations (Netscape IPO, college students such as Bill Gates, Shaun Fanning, Blake Ross, Sergy Brin, Marc Andreeson),

*competitiveness and sharing paradox (free software, database),

metaphors = pirates, wild west (Electronic Freedom Foundation), gold rush (stock market boom and bust), level playing field (publishers through Amazon, ebay), generational change (sixties)

2) application of theory

s-curve (autocatalytic change)

early adopters,

chasm,

technological determinism,

tipping point

price, mass, displacement, ubiquity

Disruptive technology – second phase innovation, hard middle, insurmountable opportunities

attitudes of users (the rest of us) –

*new understanding of self (multiple, mutations and extensions) multiphrenia, avatars, pseudonymity – good and bad (Justin on sexual predators and sexual identity)

*new understanding of relationships - SIDE model (social identification/deindividuation), hyperpersonal communication

*communities of interests (businesses seeking to engender a feeling of community – springboard toward user generated content, web 2.0) public space vs. private space (Myles)

*excessiveness and abuse IAD (Internet Addiction Disorder), ACE model (accessibility, control, excitement),

*paradox of bringing us together and taking us apart - netizen, netiquette, cyberbalkanization (Myles – niches and reduced cognitive dissonance)

metaphors = (psychology) multiple personalities, addiction and abuse (evercrack- Steve), normal and healthy (Julie notes that offline behavior is our default, some people who are shy can feel more normal online – therapeutic - michael while Dan argues it’s a false sense of security)

virtual reality – whitney – finds online life becoming more normalized because of our technologically dominated world

uncertainty and ambiguity – rules and netiquette (technological determinism) (andrew)

mass media source – exaggerates impact, magnification and amplification (spam) broadens reach, Amazon example – third person effect